Copywriter,  redacteur publicitaire, traducteur, brainstormer, conceptwriter & réalisateur radio.

Crée des concepts publicitaires, écrit des slogans, headlines, baselines, des textes (annonces, radio, télé, online, activation, leaflets, invitations, ...), il aime la stratégie, invente des noms produits et fait des traductions du français, anglais et italien au néerlandais




Koen Nuyts graduated with a master in  languages (french/italian) in Antwerp. He worked nearly 20 years as a copywriter for some of the best Belgian agencies and won several national and international awards (with Art Directors Stijn Gansemans & Tony Naudts-Ducène). Afterwards he was a creative director for more than 5 years. May 2013 he founded Haaikoe. Back to the creative process. Time for some personal projects. Time for the love for his language.


Fulltime-dad, parttime & would-be-photographer, loves travel cycling, mtb, (tour)skiing, loves nature, traveller, curious (quidnunc) and dreamer.

Lives near Zoerselbos with his wife and 4 daughters.